Ebook Sales and Distribution Management, 2e, by Tapan Panda, Sunil Sahadev
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Sales and Distribution Management, 2e, by Tapan Panda, Sunil Sahadev
Ebook Sales and Distribution Management, 2e, by Tapan Panda, Sunil Sahadev
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The second edition of Sales and Distribution Management has been revised to reflect the changes in the business environment and the industry since the first edition was published. It has been updated with four new chapters on sales force automation, sales force control, channel information systems, and managing wholesalers and franchisees.
It provides in-depth coverage of four key components of sales and distribution management-sales and sales force management, the sales organization and territory management, distribution channel design and strategies for their management, and the impact of product innovation and technology on practices of selling and distribution.
The text includes classroom case studies as well as chapter-end concept review questions, critical thinking exercises, and project exercises.
- Sales Rank: #1100763 in Books
- Published on: 2012-02-29
- Original language: English
- Number of items: 1
- Dimensions: 7.30" h x 1.80" w x 9.50" l, 2.31 pounds
- Binding: Paperback
- 728 pages
About the Author
Tapan Panda is presently Director at Kotler-Srinivasan Center for Excellence in Marketing and Director-PGPM, Great Lakes Institute of Management Studies, Chennai. He has more than fourteen years of teaching experience. Formerly he was a Professor in Marketing at Indian Institute of Management, Indore. Prof. Panda has also been a faculty member at Indian Institute of Management Lucknow and Indian Institute of Management Kozhikode.
Sunil Sahadev is a Lecturer in Marketing Management at the University of Sheffield, UK. He was earlier Assistant Professor in Marketing, Indian Institute of Management, Kozhikode, and has over eight years of teaching experience in distribution channel management at the postgraduate level. A post-doctoral fellow from the Asian Institute of Technology (AIT), Bangkok, he is also a Member of the Board of Studies, University of Calicut, Kerala.
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Great Book lots of detail information.
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