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Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business.
The well-designed print and electronic materials shown here--brochures, books, slide shows, Web sites, and multimedia presentations--will serve as models and inspiration for enhancing their own publications, whether designed in-house or out. 200 color illus.- Sales Rank: #2657086 in Books
- Published on: 2005-04-17
- Original language: English
- Number of items: 1
- Dimensions: 11.30" h x .80" w x 8.90" l, 2.01 pounds
- Binding: Hardcover
- 160 pages
Review
[T]he authors have really thought carefully about what makes marketing for architects and designers 'shine'... The examples included are both international in nature and can be done on either a grand or small scale The photography is incredible and really runs the gamut of marketing done well...[A] good book to keep in your firm library, referring to it as needed... [E]asy-to-follow, informative resource... [A]nother audience would definitely be graphic designers--the size, style, and even printing costs data will be most useful. "
[L]ikely to extend anyone's understanding of the possible coverage of marketing and promotion. All practices are involved in marketing, even if they do not call it that, and what this book does is to remind readers of ways in which the activity can be both focused and diversified to provide benefits in maintaining or developing contacts for future work.... [A]n inspiration for using graphic communications in a new and imaginative way. "
About the Author
Harold Linton is the director of the School of Art at George Mason University and former assistant dean of architecture at the College of Architecture and Design at Lawrence Technological University in Southfield, Michigan. As acting professor of design in 1997 at the University of Art and Design (UIAH) in Helsinki, Finland, he was cofounder of the first Masters of Arts program in color design in Europe, and he created new courses in portfolio design at UIAH and lectured at the School of Architecture, Royal Institute of Technology in Stockholm, Sweden.A graduate of Syracuse and Yale University, Linton has written extensively on color, visual communications, architecture, and design. His own artwork is in the collection of numerous galleries and museums and in public and private collections throughout the United States and abroad. He has lectured at more than one hundred colleges, universities, and professional design organizations in the United States and abroad.
Laura Clary is on the faculty at Lawrence Technological University, Southfield, Michigan.
Steven Rost is on the faculty at Lawrence Technological University, Southfield, Michigan.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Good Graphics, Not a Lot of Meat
By Kathryn J. Lambert
As a marketing professional who was new to the field of marketing an architecture firm, I purchased this book hoping to get some practical ideas about marketing. If I was looking for ideas to brand the firm that I was working for this would have been the perfect book as it's full of graphics and ideas for marketing collateral. However, there isn't much meat to the book at all. If you are looking for information on creating a marketing plan, or you think that you'll find new and different ways to market your firm, this probably isn't the book that you want. In that case, you'd be far better of with something like "Architects Essential Guide to Marketing."
5 of 6 people found the following review helpful.
Practical and Clear
By theArchitect
This book, as with all Linton books, is a great resource for any designer. It is geared more toward a larger firm though, in which case there is probably a marketing team involved or hired for marketing endeavors. To a marketer, or even an experienced designer, Marketing for Architects and Designers is a beginner's view of marketing and should be followed up with some of the recommended texts at the back of this book.
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